Primrose Hall Peonies.

Primrose Hall Peonies is an RHS Chelsea Flower Show gold medal award-winning British specialist peony brand and the queen of our brand family. We currently grow one of the largest selection of rare and extremely collectable peonies for sale in the UK. Primrose Hall supplies herbaceous, tree, patio and itoh peonies direct to retail customers and a select number of garden centres. All peonies are sold at flowering maturity in 5.5litre pots, grown in 100% peat free compost.

In Autumn 2020 Primrose Hall Peonies has officially begun their own breeding programme for peonies. Visit the brand website to see the full collection and learn more about the brand.


Parigo were the first in the world to grow Alstroemerias commercially under glass. In 1959 John Goemans, nurseryman and owner at the time, bred and introduced the first Alstroemeria variety specifically intended for glasshouse growing. By the mid 1960s he had bred an entire collection.

In 2019 HWS took over the brand and plans to reignite the breeding programme and bring this British horticultural heritage brand into the 2Ist century once again producing the highest quality alstroemeria plants for the wholesale and retail trade in both 9cm and 3litre pots. The nursery is currently growing over 60 varieties of Parigo AIstroemeria and plan to increase the range further, adding new varieties to the collection each year.

Alstroemeria Select.

Originally owned by Philip Tivey & Son, Alstroemeria Select started in 1956 with Mr Tivey senior growing their own plants, exhibiting and winning awards at RHS Flower Shows around the UK. HWS took over the brand in 2017 and continued growing the plants and modernised the brand as an online retailer selling a huge range of alstroemeria in 9cm pots. These little pots of dynamite are intended for gardeners to plant on, either straight into the garden or into larger containers.

Alstroemeria Select sell the widest range of alstroemeria or Peruvian Lily varieties, including sister brand Parigo varieties, the Colorita (Princess) series, Inca series, the planet series and Inticancha collection. To see the full offering and more about this brand please visit the website.

The Nurseryman.

The original brand for Alec White and what really kicked off his career in horticulture, HWS Managing Director, The Nurseryman started trading in 2006 focusing on growing all the traditional garden centre favourites. An all out passion for plants drove Alec to start growing a wide range of perennials on the nursery. The Nurseryman adapts traditional methods passed down through the family with a modern twist and propagates nearly all of the plants sold by this brand on site either from from seed, cutting or division.

Always wanting to expand his knowledge Alec has expanded the original offering of The Nurseryman from perennials to dahlias, shrubs and house plants. To see the full range of plants on offer visit the brand website.

Love Peonies.

Love Peonies is the peony cut flower brand expansion of Primrose Hall Peonies. The peony production team have worked hard to curate a collection of their peonies which can now be bought as cut flower peonies for vases and arrangements or sold as bouquets designed by their own team of florists for both retail and selected wholesale florists and event planners.

Love Peonies believes that peonies can make anyone happy and make the perfect gift for a variety of occasions. Visit the brand website to see the full collection and more about the brand.

Love & Blooms.

Love & Blooms is the HWS classic online florist brand. Love & Blooms sell a wide range of beautifully designed seasonal bouquets in aqua packs, delivered nationwide all over the UK, stunning floral gifts for the ones you love perfect for every kind of special occasion. Using only the best quality and freshest cut flowers for their stunning creations, ensuring they last longer once they have arrived at their intended destination. For more about the brand and to see the range visit the website.

HW Flowers.

The HWS wholesale flower brand, the newest member of the HWS family, we have worked with local and international growers to ensure we can offer a huge range of amazing quality cut flowers to florists and flower shops as well as wedding and event planners all delivered in our own vans around the East and South East of England.

For more information and to visit the website for the full range please visit.